Leslie Baldwin

Director

Associa, Senior Vice President of Sales

As Senior Vice President of Sales, Leslie joined Associa in 2010 and leads a team of 72 sales professionals across North America and is responsible for direct and indirect sales efforts, revenue generation, forecasting, sales strategy, and planning.  Marketing analysis and competitive intelligence, contract negotiation and strategic partnerships, financial acumen, and budgeting, cross- functional collaboration.

Leslie’s career as sales executive includes result-oriented roles in various divisions of the company.  While holding both Director positions in sales and operations she led the company in sales before being promoted to the Regional Sales Director over the Central Region and Canada. In 2018 Leslie was promoted to Vice President of Sales and currently holds her AMS®, and CMCA® designations from the Community Associations Institute (CAI) with more than 25 years in the community association management industry.

Leslie has been married for 30 years and she and her husband have two daughters and a son and reside in Tiki Island, Texas.   Leslie enjoys boating, kayaking, and spending time with her four dogs and family.