Assisting Families and Communities in Crisis

A member of the Associa staff since 1988, Helen Eden Carona brings a broad historical perspective of the company to its Executive Board. Having served the firm in management, accounting, and administrative roles, she has a comprehensive understanding of operations, human resources, and financial matters, both on the corporate and client levels. In her role as Executive Vice President, Helen is responsible for the administrative affairs of the company as well as the firm’s corporate governance. In addition, she serves on the board of Associa Cares, a nonprofit organization dedicated to assisting families and communities in crisis as a result of natural and man-made disasters.

Based in Dallas, Texas, Helen is also the President of Associa’s subsidiary insurance agency, which specializes in the provision of commercial property and casualty insurance coverages for community associations across the U.S.

Helen is married and a devoted mother and grandmother. She is an avid reader, a passionate chef and enjoys entertaining with her husband.

Favorite Quote:

A great man is always willing to be little.

– Ralph Waldo Emerson

Jeff Gourlie is responsible for the operations and growing success of LandArc Management.

Gourlie’s expertise in the community management industry spans the decades. He has extensive knowledge in the area of buildings and grounds maintenance, which was acquired during a career of more than 30 years that included positions as a resident manager and maintenance supervisor, giving him invaluable knowledge necessary for the everyday operation of community associations. Prior to becoming President of LandArc Management, Gourlie has been Vice President, Chief Operating Officer, and President of Kramer-Triad Management Group.

He has been awarded the Association Management Specialist (AMS) and the Professional Community Association Manager (PCAM) designations from CAI. He has been a lecturer at both CAI Michigan Chapter educational seminars and at the United Condominium Owners of Michigan (UCOM) annual seminar. He has served on the CAI Michigan Chapter Board of Directors twice as President as well as Treasurer and Secretary. Gourlie also served as the Vice Chairman on the Membership Advisory Committee for CAI on a national level.

Outside of his responsibilities at LandArc, Gourlie serves on the board of Associa Cares, a nonprofit organization dedicated to assisting families and communities in crisis as a result of natural and man-made disasters.

One of Gourlie’s favorite quotes is:

A customer is the most important visitor on our premises. He is not dependent on us. We are dependent on him. He is not an interruption of our work. He is the purpose of it. He is not an outsider in our business. He is part of it. We are not doing him a favor by serving him. He is doing us a favor by giving us the opportunity to do so.

– Mahatma Gandhi, Leader of Independence in British-Ruled India

As a project manager of Associa, Faith Hattier assists the Operations and Executive team with completing projects and initiatives for the company. She is also the event planner and coordinates employee events at both the Home Office and the CSSC.

Hattier serves as director for Associa Cares, the company’s 501(c)3 charitable organization dedicated to assisting families and communities in crisis as a result of natural and man-made disasters.  She heads the local Dallas committee and plans fundraisers across North America, allowing Associa Cares a greater reach to help those in need.  In addition to managing the request process from receipt to distributing outgoing donations, she also handles general filings for the organization to ensure compliance with various state and federal laws.

A graduate of Johnson & Wales University, Hattier worked as a pastry chef for seven years throughout Charleston and Dallas. After working in Dubai as an executive pastry chef for Emirates Airlines, she returned to Dallas where she began her paralegal career at Associa. She then graduated summa cum laude from The University of Texas at Dallas with a Bachelor of Arts in interdisciplinary studies. Over the past two years, Hattier has been assisting Associa’s Chief Operating Officer and the executive team as a project manager.

Success is liking yourself, liking what you do, and liking how you do it.

– Maya Angelou

As the HOA Division Director for Community Management Corporation, Bryant oversees a portfolio of 135 HOA communities in the greater Washington D.C. region. Since 2017, he has served as chairman for the metropolitan Washington DC region’s Associa Cares annual Vendor Fair which is Associa Cares largest annual fundraising event raising an average of $250K per year for Cares. Before joining CMC, Phillips held roles in the hospitality industry ranging from kitchen manager to director of sales for national hotel brands such as Hyatt, Sheraton and Westin. Bryant honed his hospitality and culinary skills at Johnson and Wales University in Charleston, South Carolina and has a passion for food!

Pauli Wong has more than 15 years of community association management experience and has previously held several positions at Associa Hawaii, including senior vice president. Ms. Wong has volunteered for the Community Associations Institute (CAI) for more than 10 years and resided as CAI Hawaii chapter president for two years.  

Ms. Wong has been accredited the Professional Manager of Community Associations (PCAM®️)  designation through CAI and has received numerous awards for her role with CAI seminars. She holds the record for the best membership retention rate during her CAI Hawaii presidential terms and is also one of a handful of certified Reserve Specialists in the state of Hawaii.

Bryce Ross currently serves as Vice President of Operations for RHOME Property Management, helping oversee more than 40,000 rentals across the United States and Canada. He works closely with local branches, their communities, investors, and tenants, focusing on creating stronger, more resilient neighborhoods.

Before stepping into his current role, Bryce managed real estate and property management branches and built a foundation in hospitality, construction, and business management at the University of Wyoming. With more than 14 years of experience in single‑family, multi‑family, and HOA operations, he has gained firsthand insight into the many causes of housing loss—fires, floods, major property damage, and more. He has even navigated a Christmastime house fire personally, giving him a deep understanding of the impact that support and resources can have on affected families.

Outside of work, Bryce enjoys spending time with friends & family, tackling long‑distance running adventures, and pretending he can cook Michelin‑star recipes.

Mark is a native of the Northeast and has an undergraduate degree from the University of Vermont and an MBA from The Drucker School at Claremont Graduate University.

His prior experience is wide and includes both senior management and financial positions in the publishing, extreme sports, and HOA Management Industries. Mark is currently the President and CEO of Associa Desert Resort Management, the largest HOA management company in the Coachella Valley, and a Regional Vice President at Associa, Desert Resort Management’s parent company. Mark is an active volunteer and currently serves in Board Director roles for Animal Samaritans, The Coachella Valley Chapter of the Community Associations Institute, and Associa Cares, a national charity supported by funding from Associa employees providing disaster relief assistance nationwide.

Mark lives in Palm Desert with his wife Jamie and his three children, Jack, Sophia, and Alex.